More Than Just Automation

Rewst has always been a little bit different. Today, we help hundreds of clients around the world protect themselves by joining our kewp. In order to provide everyone with the best experience we needed a system that gave structure to our creativity.

This is where we house our (evolving) brand guidelines. It’s your living reference for all things related to brand: look and feel, dos and don’ts for logo use, voice and tone, how to structure common terms and acronyms, and formatting styles for consistency and great user experience.

We have a lot of creative people with unique voices, which can be inspiring — and messy. These guidelines are here to help keep the Rewst brand consistent as we grow and achieve our mission together.

At the end of the day, we always trust our gut. If it doesn’t feel like Rewst, it probably isn’t.

How does this help us?
Consistency: Provides a cohesive experience across all of our brand touchpoints by providing a single reference point
Efficiency: Less time concentrating on details that the design system already accounts for. More time focussing on user experience, flows, iterating, building valuable new features, and improving our products
Onboarding: Helps provide an overview of our brand that's cohesive from all internal teams
Culture: Promotes and encourages us to embrace the brand and have fun with it