A practical guide for the way Rewst shows up.
Rewst is automation built for the way MSPs do business — and the way we communicate should feel just as clear, capable, and human. This guide is the source of truth for our logo, color, type, illustration, voice, and the moments where they meet.
How to use this guide
Use the left nav to jump to a topic. Every section opens with the rules, then shows examples. When something here disagrees with an older deck or page, this guide wins. When this guide doesn't cover your case, talk to the marketing team — we'd rather you ask than guess.
Sections
Logos
Wordmark, Stewart, clearspace, lockups, and the things never to do to them.
02Color
Teal-led, warm-balanced. The full token list with hex, role, and pairings.
03Voice and tone
Plain-spoken, operator-first, slightly cheeky. Outcomes over buzzwords.
04Typography
Poppins for headlines, Montserrat for body, Goldplay for print. Sentence case.
05Illustration & Graphic Elements
Flat-vector with a hint of dimension, plus Stewart's outline as brand texture.
06Photography
Used sparingly. Real moments, honest light, never stock-feeling.
07Showcase
The pieces in context — hero, cards, stats, CTAs — pulled from the marketing system.
When in doubt, ask before improvising.
The brand has space for fun — Stewart, puns, the occasional em-dash aside — but consistency is what makes any of that read as ours. If you're stuck between two options, the marketing team will help you pick.