Color

Overview

Color is an instantly recognizable and important element of the Rewst brand. Applying our color palette will help create strong visual communication in everything from product UI to illustration and iconography.

Rewst Teal

Rewst Teal is bold and vibrant. It is the only color weird enough to represent our creativity, wisdom, energy, and enthusiasm. It is our energetic brand expression building recognition in moments when our voice must be clear and memorable. We anchor on a single color, used with purpose, to drive consistency across all properties. There is no Rewst without purple. Period.

Secondary Palette

Our secondary palette allows us to be more flexible and dynamic. We use this palette in both functional and surprising ways, mostly when we stretch our legs and show up in the world on things like tshirts or that sticker on your laptop.

Neutral Palette

Our neutral palette was chosen to provide both subtlety and contrast. White also plays a very important role and helps provide balance throughout our designs. These colors should never be used on their own and should always be used to support other elements throughout Rewst designs.