06 — Illustration & Graphic Elements

Flat-vector, gently dimensional, never busy.

Illustration is our preferred way to add texture and meaning to a layout. The style builds off the simple shapes of the logo — clean lines, intentional color, a hint of dimension when it earns its keep.

Consistency speaks to quality — of the illustration, and of the brand and products it represents.

The four rules

01

Flat with subtle depth

Outlined shapes filled solid. Stacked discs and slightly extruded blocks suggest dimension without breaking into 3D rendering.
02

Three colors per composition

Up to three core colors in any single illustration. Pulled from the brand palette — saturated lead, soft cousin, dark outline.
03

One perspective at a time

Pick isometric or pick straight-on. Don't mix them inside a single composition — the eye notices and the scene falls apart.
04

Solid fills only

No gradients between hues. No blend modes. No transparency. If you need depth, layer two solids of the same family.

The library

A curated cut of the 96-illustration kit, grouped by theme. Each one is a vector SVG — scale freely, recolor inside the brand palette, never redraw from scratch.

Workflow

The everyday hero set — anything about automating a process.

PlaybookReady-made automations
Workflow chartEnd-to-end orchestration
Gear cloudConnected systems
LayersStacked services / modules

Time, charts & outcomes

For the moments where we're selling hours saved, dollars earned, errors avoided.

TimeHours saved, SLAs
Chart upGrowth, throughput
Chart boardReporting moments
TargetGoals and KPIs

People & education

For partner moments, training (Cluck University), customer stories.

HandshakePartners, customers
Grad capCluck University, training
TypewriterBlog, content
LockedSecurity, compliance

The full kit lives in the marketing design system — 96 SVGs across Workflow, Object, Chart, Community, Education, Security, Video, Switch, Social, and Misc. Ask marketing for access if you don't have it.

Stewart as a graphic element

Stewart's head can stand alone as a cropped, tone-on-tone graphic — the outline sits in a tone of the same color family as the field behind it. Used this way he reads as texture and personality, not as the logo. Keep the outline and field in the same brand color family, and never crop so tight that he stops reading as Stewart.

This is a supporting graphic, not a substitute for the logo. When you use it, place the actual Rewst lockup somewhere else on the layout so the brand is still signed.

Stick to tone-on-tone pairings, light field to dark field, as shown below. You may occasionally see other combinations (off-family colors, multi-color fills) come out of Marketing; treat those as exceptions, not a pattern to follow.

Stewart's head outlined in Bot Teal Dark on a light Bot Teal field
Stewart's head outlined in Bot Teal Dark on a Bot Teal field
Stewart's head outlined in Bot Teal on a Bot Teal Dark field
Teal family#78CFCF → #00BBB4 → #005655
Stewart's head outlined in a deep amber brown on a light amber field
Stewart's head outlined in a deep amber brown on a Trigger Amber field
Stewart's head outlined in Trigger Amber on a deep amber brown field
Amber family#FBC766 → #F9A100 → #7D5100
Stewart's head outlined in Alert Coral Dark on a light coral field
Stewart's head outlined in Alert Coral Dark on an Alert Coral field
Stewart's head outlined in Alert Coral on an Alert Coral Dark field
Coral family#F79D9D → #F15B5B → #792E2E
Stewart's head outlined in Ops Indigo on a light indigo field
Stewart's head outlined in Ops Indigo Deep on an Ops Indigo field
Stewart's head outlined in Ops Indigo on a near-black indigo field
Indigo family#968EB5 → #504384 → #141121

Do / don't

Do
Use illustration to guide, explain, or add context — not as decoration.
Keep compositions simple. One subject, one idea. Less is more.
Embrace metaphor — a gear-cloud, a stacked playbook, a target — to compress a long idea into an image.
Recolor within the palette. Aqua/amber/lavender backgrounds all work.
Don't
Don't use blend modes or transparencies.
Don't use more than three core colors in a single composition.
Don't mix perspectives — pick isometric or flat, not both.
Don't use AI-generated or photorealistic imagery.