Logos

Overview

The Rewst logo is a sacred part of our brand. Because of that, it’s imperative that we protect it and use it correctly. To preserve the integrity of our identity, we want to ensure that our branding is always recognizable, legible, and stands out against any competing design elements.

Rewst Logo Package

5.71 MB

Construction

Rewst has been carefully constructed to provide personality and excellent visual clarity at all sizes. By following these guidelines we ensure that he continues to be direct, clear, and impactful throughout his many uses.

Primary Logo

The Rewst logo works best horizontally in full color on a white background. Additionally, the full color logo can be used on Rewst Teal background color and on dark backgrounds when the wordmark is applied in white.

Digital

Our primary logo shouldn’t be smaller than 100px in width.

Print

Printed, our primary logo shouldn’t be smaller than 0.75" in width.

Secondary Logo

Our primary logo should be used whenever possible. In cases where the secondary logo fits better, it can be used sparingly. A good example of secondary logo usage would be the embroidery on one of our polos.

Digital

Our secondary logo shouldn’t be smaller than 75px in width.

Print

Printed, our secondary logo shouldn’t be smaller than 0.75" in width.

Rewsty Logo

The Rewsty logo can be used in places where the primary logo is not needed or cannot fit because of size constraints. It is also used in avatars for social media. Rewsty is the face of our brand. He works great at both large and small sizes and is often customized for events and holidays.

Digital

Our Rewsty logo shouldn’t be smaller than 18px in width.

Print

Printed, our Rewsty logo shouldn’t be smaller than 0.25" in width.

Clearspace

To ensure our logos are clearly visible, surround them with clear space that is free of type, graphics, and other elements that might cause visual clutter. Use the lowercase “e” of the Rewst wordmark to define the minimum clearance around the logo.

Logo Lockups

Occasionally we will need to display our logo alongside one of our partners. In these instances we use a gray 1px divider and our lowercase “e” as a spacer. Our logo should always be shown first.

Logo Abuse

To maintain the integrity of the Rewst logo, and to promote the consistency of the brand, please do not misuse it. Some examples of logo abuse are listed below.

Do not disproportionally scale the logo

Do not rotate the logo

Do not use the wordmark alone

Do not use our logo in grayscale

Do not use unapproved color combinations

Do not use a drop shadow

Do not outline the logo

Do not use the logo on top of complex backgrounds

Do not change the font of our wordmark

Do not create your own versions

Do not pair a custom Rewsty with our wordmark

Monochrome Logos

We love our primary logo, so that should always be used when possible. These monochrome treatments can be used as a substitute, but only when absolutely necessary.

When can I use monochrome logos?

When color is not an option or is too expensive to print

On top of photography when the fullcolor logo simply doesn’t work

When you have a bunch of logos bundled up together and want a clean monochrome look

Custom Rewstys

We have created several custom versions of our Rewst logo for social media, holidays, and events. These should never be used in replacement of our primary logo but can be used sparingly as part of a fun, approved environment.

Robo Rewsty