02 — Logos

The Rewst logo, and how to keep it that way.

The Rewst wordmark and Stewart are the most-recognized pieces of our brand. They earn their reputation by showing up the same way every time. Use the official files, give them room, and don't get clever.

Marks

We have three official marks. Reach for the primary first; the others exist for spots where it won't fit or won't read.

Rewst primary logo
Primary — Stewart + wordmarkThe everyday lockup. Use whenever space allows.
Rewst stacked
StackedFor narrow vertical spaces — embroidery, watermark moments.
Stewart mark
StewartThe avatar mark. Social profiles, favicons, small UI moments.

Backgrounds

The full-color logo works on white, on Rewst aqua, and on deep teal. On dark, switch the wordmark to its on-dark variant so the type stays legible.

Logo on light
On light#FFFFFF / #E6E6E6
Logo on aqua
On aqua#A5DFDF
Logo on deep teal
On deep teal#082C2C

Clearspace

Give the logo at least the width of the lowercase "e" of the wordmark on all sides. More is fine. Less crowds the mark and weakens it.

Rewst logo with clearspace
= width of "e"

Minimum sizes

Below these sizes the wordmark stops reading and Stewart loses his expression.

Primary

Digital: 100 px wide
Print: 0.75 in wide

Stacked

Digital: 75 px wide
Print: 0.75 in wide

Stewart

Digital: 18 px wide
Print: 0.25 in wide

Don't do this

Use the official files. If you're tempted to do any of the things below, the answer is no.

✕
Don't rotate the logo.
✕
Don't stretch or squash it.
✕
Don't use grayscale unless print color isn't an option.
✕
Don't add drop shadows or glows.
✕
Don't put it on unapproved color combinations.
✕
Don't substitute a different typeface for the wordmark.
✕
Don't place it on busy patterns or photos that compete.
✕
Don't use the on-light wordmark on a dark background.

Monochrome

Full color is always preferred. Use a monochrome version only when color isn't available, when the logo is part of a bundle of partner logos that need to look uniform, or when it sits on a photograph the full-color mark can't compete with.

BlackOn light backgrounds.
WhiteOn dark backgrounds.
Teal-tintedFor brand-aligned single-color spots.

Co-branded lockups

When we appear next to a partner logo, Rewst goes first. Separate the two with a 1 px gray divider and use the lowercase "e" of the wordmark as the spacer on either side. Match the two logos by x-height, not by bounding box.

Rewst partnerco

Logo as a graphic element

Stewart's outline can also run as a two-tone graphic — texture, not logo. See Illustration & Graphic Elements for the treatment and approved color pairings.