Overview

Although illustration is usually preferred to represent our brand, photography is a great way to add texture and variety to a touchpoint. Photos should showcase our quirkiness and authenticity. They should be shot indirectly, never staged, capturing the little offbeat moments that celebrate and convey what we do.

When we use photography well, it does these things:

  1. It tells meaningful stories that feel real and true.
  2. It connects with our diverse audience.
  3. It improves the user experience by making products useful and personal.

Tips

Do
Aim for honesty over artificial.
Take photos that feel real and tell a story.
Show emotion and diversity so that all of our customers feel represented.
Don’t
Take photos that comes across too staged, techy, or futuristic.
Forget that lighting can often be too harsh or too dark.
Use photography where a simple illustration or icon could suffice.