Rewst Styleguide
Photography
Overview
Although in most cases illustration is preferred to represent our brand, photography is a great way to add texture and variety to a touchpoint. Photos should showcase our quirkiness and authenticity. They should be shot indirectly, never staged, capturing the little offbeat moments that celebrate and convey what we do.
When we use photography well it does these things:
- It tells meaningful stories that feel real and true.
- It connects with our diverse audience.
- It improves the user experience by making products useful and personal.
Tips
Do
Aim for honesty over artificial.
Photos should feel real and tell a story.
Show emotion and diversity so that all of our customers feel represented.
Don’t
Avoid photography that comes across too staged, techy, or futuristic.
Be cautious that lighting can often be too harsh or too dark.
Do not use photography where a simple illustration or icon could suffice.