07 — Photography

Use sparingly. Use honestly.

Illustration leads our brand. Photography is the texture we reach for when an illustration would feel too distant — a candid moment from an event, a real customer in their real environment, a tradeshow snapshot. It should always feel like it actually happened.

When good photography earns its place

  1. It tells a meaningful story that feels real, not staged.
  2. It connects with our diverse audience — MSP owners, technicians, RevOps — and shows them in the work.
  3. It improves the experience by making something personal: a customer name, a real desk, a real face.

What we look for

Three attendees laughing mid-interview at an industry event, mics in hand.
Honest momentsA technician mid-call. A booth conversation. Hands on a keyboard.
A bearded attendee in a Rewst chicken cap at an event.
Customer storiesThe named human behind the quote. Their office, their team, their setup.
Attendees checking in and grabbing swag at an event registration counter.
Events & communityCluck University, partner summits, hallway-track moments.

Treatment

Photography sits inside the brand at the same scale as illustration — rounded corners (32 px), no drop shadow, often paired with a soft aqua or amber panel beside it for color balance.

Customer story

How RapidTech saved 500 hours a week

CEO Brad Dockers on the playbook that took the manual work off his techs' plate.

Portrait of a customer at an event.
A candid moment between attendees at a Rewst event.
Cluck U

A weekend of automation, in person.

Hands-on training with the techs who'll actually build it.

Do / don't

Do
Aim for honesty over polish. A real moment beats a perfect frame.
Show emotion and represent the diversity of who actually uses Rewst.
Use natural light when you can. If you can't, ask for help.
Crop with the same 32 px radius the rest of the system uses.
Don't
Don't use staged, techy, or futuristic stock — it reads instantly as not-us.
Don't use AI-generated imagery.
Don't ignore lighting. Too dark or too harsh kills the moment.
Don't reach for a photo when an illustration or icon would do the job cleaner.