05 — Typography

Poppins leads, Montserrat carries, Goldplay prints.

Type is how we sound on the page. We use a small, deliberate family — heavy headlines tight on their leading, comfortable body, and a print-only display for moments that need to hold weight off-screen.

Poppins — headlines & UI

Poppins is the workhorse. It's our web heading face and the type inside primary buttons. Bold, geometric, slightly friendly. Set it tight: a 56px headline rides on a 60px line-height so multi-line headlines feel like one statement.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — & ' " ?

PoppinsGeometric sans · 9 weights Variable · Web · Free Download from Google Fonts

Weights we use

Bold · 700

Stop wasting hours on manual business processes.

Semibold · 600

Launch your ready-made automations.

Medium · 500

Connect your tools, every one of them.

Montserrat — website body

On our website, Montserrat carries paragraphs, captions, and surprisingly the body of most card titles too. Body weight is 500 — heavier than most sites — which gives the page presence at small sizes without going bold. For most body copy elsewhere, Poppins medium is also acceptable.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — & ' " ?

MontserratHumanist sans · 9 weights Variable · Web · Free Download from Google Fonts

Body sample

Rewst is workflow automation built specifically for managed service providers. Connect your tools, launch ready-made automations in two weeks, and scale your operation without the headcount — we'll show you how to take the manual work off your plate, ticket by ticket.

Goldplay — print and image

Goldplay Sans is our print-and-image face. Soft, rounded terminals, friendly without being precious. Reach for it on banners, swag, tradeshow handouts, banner ads, and anything delivered as a static image. Goldplay is licensed — if a vendor needs the font file, the marketing team has it.

Aa

Use it for:

  • Banners and backdrops
  • Swag and apparel
  • Print ads and tradeshow handouts
  • Static image graphics

Web fallback when Goldplay isn't available: Poppins.

Arial — last resort

Use Arial only when nothing else loads — a PC PowerPoint that won't render Helvetica, or an internal doc where Poppins refuses to embed. It's a fallback, not a brand face. If you find yourself reaching for it often, ask marketing for the right template.

Type scale

Everything ladders from a 14 px base to a 90 px hero stat. Keep two steps between siblings so hierarchy reads from across the room.

Stat --fs-90
217k+
90 / 90
Display --fs-72
Page title
72 / 76
H1 --fs-56
Section headline
56 / 60
H2 --fs-40
Section heading
40 / 44
H3 --fs-28
Card title
28 / 34
Lede --fs-20
A short, calm intro sentence that sets up the section below.
20 / 30
Body --fs-16
Default body text. Montserrat 500. Comfortable at long lengths.
16 / 24
Caption --fs-14
Captions, labels, and eyebrow text live here.
14 / 21

Do / don't

Do
Keep at least two weight steps between sibling text — Bold next to Medium reads; Bold next to Semibold doesn't.
Dark text on light, light text on dark. Aqua headlines look great on deep teal.
Use en dashes (–) for number ranges. Em dashes (—) for asides.
Avoid leaving widows in any content: opt for keeping at least two words on the final line, and work for visual balance, which supports readability.
Don't
Don't indent paragraphs — separate with margin instead.
Don't fully justify body text. Don't leave widows hanging if you can help it.
Don't adjust kerning manually. The fonts are already drawn.
Don't mix sentences and fragments in a single bulleted list. Pick a register.